Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Twitter Rolls Out Search Keywords Ads To All Advertisers
Twitter has introduced a new type of advertising called “Search Keywords Ads.” This feature allows users to pay to have their tweets appear in search results when certain keywords are used.
This means that businesses and individuals can reach more people by having their tweets show up when people are searching for specific topics.
This is a way to target a wider audience and promote sponsored tweets.
Highlight:
- Twitter has recently unveiled a new advertising feature called “Search Keywords Ads.” This new ad unit allows advertisers to pay to have their tweets appear in search results when certain keywords are used.
- This is similar to promoted tweets, but with the added benefit of appearing in search results, which can potentially increase the reach of the ad.
- This new ad unit could be a valuable source of revenue for Twitter.
Twitter has introduced a new advertising feature called Search Keywords Ads, which is a powerful tool for advertisers to increase visibility and engagement for their tweets.
This feature allows advertisers to pay to have their tweets appear at the top of search results when users search for specific keywords.
This is similar to promoted tweets that appear in users’ timelines, but with the added benefit of appearing in search results.
This means that advertisers will be able to reach a wider audience, as users who are searching for specific keywords will now be exposed to sponsored tweets.
This feature can help advertisers to increase brand awareness, drive website traffic, and generate leads.
Advertisers can access this new feature by selecting the Search Keywords Ads campaign objective within the Twitter Ads interface.
They can choose specific keywords that are relevant to their brand or product and set a budget for their campaign.
Advertisers will be able to track the performance of their campaign in real-time and make adjustments as needed to optimize results.
Search Keywords Ads is a great way for advertisers to reach their target audience on Twitter, as it allows them to promote their tweets to users who are actively searching for specific keywords.
It can be a valuable addition to any advertising strategy and can help to increase the ROI of a campaign by reaching the right audience at the right time.
The new Search Keywords Ads objective, according to the company, is meant to increase conversions on advertiser websites.
Twitter’s Search Keywords Ads are a one-of-a-kind advertising feature as they only focus on users who are actively searching for specific keywords, thus providing a more precise understanding of the user’s purpose
To ensure the highest level of relevance, it is necessary to use the Twitter Pixel or Conversion API on your website.
Twitter plans to broaden the reach of Search Keywords Ads to other advertising goals in the future.
Search ads on Twitter will have a “promoted” label, just like other advertisements on the platform, so that people can easily tell the difference between ads and regular tweets.
Search Keywords Ads could be a big source of income for Twitter, which it currently needs.
According to Reuters, in December the amount of money spent on ads on Twitter went down by 71%.
Many big companies have reduced their spending on Twitter ads because of the change in leadership, which caused the decline in ad spending.
The new search ads feature may help bring advertisers back to the platform. More information about Twitter’s plan to increase revenue will be revealed during an earnings call this week.
