Best Time To Post On Instagram

If you are wondering what’s the best time to post on Instagram to get attention. 

We have some tips for you.

Instagram is similar to other forms of social media marketing and constantly evolving platforms. The level of engagement you receive on Instagram depends on the content you produce for your target audience.

Developing an effective Instagram content strategy requires time and effort. However, finding success may involve experimentation and adjustments along the way.

Content Creation is a time-consuming activity and an important factor. It determines how far the content should reach. So make sure you compose the best images, construct an engaging copy and find the right hashtags.

So what would be the best way to optimise content strategy?

If I say about myself as a social media manager, I do research and conduct trials where I got good results and errors. 

After spending several hours, I gained insight into the most effective times to post for optimal results.

This article will guide you about the best time to post on Instagram to get higher engagement rates and connect with your target audience.

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What Time Are Instagram Users Most Active?

First of all, there are many time zones in this world. So it is important to know which segment of the audience you are trying to reach in order to get high engagement. Since the arrival time of the visitors depends on their specific time zone.

Just think as a normal guy does open their eyes after the night. 

As a personal example, upon waking up, I take some time to scroll through my Instagram feed, watch Reels, and share them with my friends. I usually spend some time on social platforms.

So, the morning around 7 AM – 9 AM can be a good time to post.

Lunchtime is another prime posting opportunity on Instagram. Posting Time around 11 AM to 1 PM can help to increase content reach as many people like to check their phones during their lunch break.

Regardless of their location, whether at the workplace, home, or elsewhere, this is the usual time for individuals to be on their devices. And that’s the reason for increasing the chances of your post appearing towards the top of their feed.

So it is important to note that the trend of remote working is on the rise, meaning more individuals are working from home. As a result, there may be more flexibility in suggested posting times, as people’s routines and schedules may vary.

A frequent pattern is observed with social media scrolling immediately after work, during travel, or even before retiring for the night.

However, the optimal times for posting vary from day to day. For example, Sunday sees the highest engagement between 6 PM and 8 PM.

Organically, there are four main time periods for posting on social media: the start of the day, lunchtime, evening downtime (such as during a commute), and bedtime.

It is important to note that the ideal posting time also depends on the age demographic of the target audience and the relevant industry.

The impact of your evening Instagram posts is greatly influenced by your target audience. Therefore, it is important to do proper research to accurately target your audience for the success of your evening posts.

Best Time To Post On Instagram

We have previously discussed various time zones across the world but for the purpose of this article, we’ll concentrate on the Eastern Time Zone. 

To begin with, these times can be used as a reference, but it’s important to later modify your posting schedule based on the time zone of your followers and their level of engagement.

A key factor to keep in mind is that Instagram’s algorithms prioritize promoting recent posts. Therefore, it’s essential to identify the most optimal time when your target audience is active.

With that in mind, let’s examine the days and the corresponding optimal posting times.

  • Monday: 6 a.m., 11 a.m., 1 p.m.
  • Tuesday: 8-10 a.m., 2 p.m.
  • Wednesday: 9-11 a.m.
  • Thursday: 11 a.m.-2 p.m., 7 p.m.
  • Friday: 10 a.m.-12 p.m., 2-4 p.m.
  • Saturday: 8-11 a.m.
  • Sunday: 6-8 p.m.

Post Times To Avoid

Let’s go with people’s natural routines again.

You should be aware of weekend trends and their impact on engagement if you post frequently. You are likely to see lower engagement, but don’t dismiss it altogether. Saturday can still be a suitable time to post if you choose the right time.

Brands that sell consumer goods generally experience high engagement on Sunday evenings.

Do you know what the worst day for posting on Instagram is? It’s Sunday, as people tend to spend time with friends and family or prefer to relax. Many are also busy preparing for weekend plans, making it difficult for them to scroll through Instagram.

As I mentioned before, Sunday evenings can yield decent engagement levels.

And then Monday arrives: I know guys you must hate that morning just like me. But we have to work for our livelihood. 

Let’s back to the topic.

As the weekdays go by, you’ll notice slower engagement levels on this day, as people settle into their routines for the work week.

Best Times To Post Reels On Instagram?

The TikTok era has brought about a surge in the popularity of video-based content. As a result, it is necessary to consider posting video-based content on platforms like Instagram Reels to engage with your followers.

If you want to get the most out of your posts on Instagram Reels, it is crucial to post during optimal times. 

Posting during these peak times can increase the likelihood of your content being seen and engaged by a larger audience. This can lead to increase followers and engagement on your account.

So, if you want to effectively engage your followers on Instagram Reels, it is important to post during the times when your audience is most active on the platform.

  • Monday: 6 a.m., 10 a.m., 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., 9 a.m.
  • Wednesday: 7 a.m., 8 a.m., 11 p.m.
  • Thursday: 9 a.m., 12 a.m., 7 p.m.
  • Friday: 5 a.m., 1 p.m., 3 p.m.
  • Saturday: 11 a.m., 7 p.m., 8 p.m.
  • Sunday: 7 a.m., 8 a.m., 4 p.m.

Hootsuite suggests posting on Monday to Thursday during the hours of 9 a.m. to 12 p.m.

How Often Should You Post?          

The frequency of your posts on Instagram Reels depends on several key factors. 

First and foremost, it is crucial to determine, do you have an adequate supply of product images, content, and ideas to post multiple times per day or week.

Post consistency is the key to keeping your followers engaged and avoiding them losing interest and unfollowing. Please ensure that all your content is original and free of plagiarism.  

This helps to establish credibility and trust with your audience, who appreciate unique and authentic content.

If I say simple words How much time you should take to post on Instagram, depends on your ability to make good and original content which would help you to keep your audience interested. 

How Do You Find The Best Times To Post?

As I have already delivered some timing ideas so it’s time to explore tactics to determine when your target audience is active.

Prioritize using Instagram Insights

First things first, make sure your account is set up as a business or creator account, as this is a requirement for accessing Instagram Insights.

If it is not set up that way, you can follow the link I mentioned to make the necessary changes.

Once when you have acquired a following of 100 or more followers, you will be able to see the demographics of your audience, including age, gender, and location.

Additionally, Instagram Insights provides the ability to analyze your top-performing posts and gives you valuable insights into what resonates with your audience.

After evaluating the results, you should ask yourself which aspect contributed to the success. It was the quality of the image, the caption, the hashtags, the timing of the post, or a combination of all these elements? 

This will give you an idea of what works for you and what doesn’t and Based on this information, you can create content that is more likely to get good engagement.

Using Different Tools

You can utilize different tools like Brandwatch or Iconosquare to monitor your analytics and plan your posts. 

The Meta Business Suite can be helpful if you frequently post on Facebook, as it allows you to schedule and analyze your posts on both platforms in one location. 

By utilizing a content management platform or analyzing Instagram Insights, you can adjust your post timings according to your audience’s time zones and create content that appeals to them.

Additionally, Insights can also be utilized to evaluate and modify your strategy if you’re not reaching your desired audience.

Check Competitors’ Content

Researching competitors’ content can save time and improve your strategy. Look at their post-performance times to see when they get high engagement and consider posting during those times.

Here are a few more tips for researching competitor’s content:

  • Analyze their social media presence: Try to observe the content and type of posts they published on different social media platforms.
  • Track their engagement: You should check the number of likes, comments and shares on their posts to understand what resounds with their audience.
  • Study their audience: Just Look at the demographics of their followers, the type of content they engage with, and their overall behaviour on social media.
  • Evaluate their content format: See if they are using a specific type of content format that is successful, such as videos, infographics, etc.
  • Track trends: See what types of topics, hashtags and campaigns are currently trending in your industry and how your competitors are incorporating them into their content.

By researching competitors’ content, you can identify what works well and What does not. Then you may get opportunities to differentiate your content and stand out from the competition.

Instagram Content Strategy

Now you are aware of post timing, strategy, audience, and tags. It’s time to start building and adjusting your own Instagram content strategy.

It’s time to start experimenting and posting on your Instagram account. Please make sure to use proper grammar and spelling in your posts.

The process of building and adjusting your Instagram content strategy must be flexible and evolve, so patience is key.

Maintaining consistency is crucial. Ensure that you post regularly and monitor your posts frequently to assess their performance.

As you post more content, the data from your Insights will become more reliable, allowing you to adjust your strategy based on the analysis of your posts. Continuously analyze and refine your plan to achieve the best results.

It is important to define what success means to you, which can include growth in followers, likes, brand recognition, and lead generation.

Final Thoughts

As you know post timing is a crucial part of success on Instagram. It takes time to determine the best post timing for a brand. But with practice, it becomes easier to develop an effective content strategy that aligns with the brand’s goals.

Post-timing is important, but it’s not the only factor to consider. The quality of your content, images, and videos as well as proper tagging is also essential elements.

In the end, To grow your followers and increase engagement consistently, you need to balance multiple factors, such as creating quality content, using relevant hashtags, being active and engaging with your audience, collaborating with others in your niche, post timing and promoting your account through various channels.

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